Peugeot back at Pikes Peak

Now, a news release from Peugeot that will bring back memories of the brilliant Ari Vatanen setting new records at Pikes Peak in the 405T16. But this time it’s Sebastien Loeb at the wheel of a 208.

In keeping with its competitive nature, Peugeot will be taking part in the 2013 Pikes Peak Hill Climb – which takes place in Colorado, USA, on 30th June. The Pikes Peak continues to stand out as one of motorsport’s most exacting, internationally-reputed competitions. Peugeot’s bid to win the unique, Colorado Springs-based event with the Peugeot 208 T16 Pikes Peak has led to it joining forces with key partners including Total, Red Bull, Michelin and driver Sébastien Loeb.

Peugeot’s participation in this epic race, which has previously seen the Brand triumph with the legendary 205 T16 and 405 T16 Pikes Peak, is a natural extension of the recent success enjoyed by the new 208, and allows this amazing car to be once again at the forefront of another key motorsport event for Peugeot.

It was exactly 100 years ago that Peugeot notched up its first racing victory, at Indianapolis – the first of a very long list of successes in some of motorsport’s most memorable events. Its previous Pikes Peak Hill Climb triumphs not only marked the world of international motorsport but have become an integral part of Peugeot’s DNA. Ari Vatanen’s unforgettable record-breaking victory on the 1988 event in the 405 T16 is documented by the celebrated film, Climb Dance. Peugeot won the famous hill climb a second time in 1989, this time with the USA’s Robby Unser behind the wheel.

The Pikes Peak Hill Climb’s unique course was entirely asphalted last year and comprises of 156 turns over a distance of 20 kilometres that take competitors from an altitude of 2,800 metres to 4,300 metres at its highest point. The event is famous too as the USA’s second-oldest motorsport competition after Indianapolis and, over the decades, it has earned a reputation as a notoriously difficult and complex challenge.

The Peugeot 208 T16 Pikes Peak has been entered in the premier ‘Unlimited’ class and has been given the appropriate start number ‘208’ – it’s sole objective being victory!

To maximise its chances of winning the Pikes Peak Hill Climb with the 208 T16 Pikes Peak, Peugeot has enlisted the support of the very best partners for this exceptional project, namely Total, Red Bull, Michelin and driver Sébastien Loeb. The nine-time world rally champion was able to accept Peugeot’s proposal thanks to Citroën, which has authorised its star driver to contest the American event for the first time in his career.

As all the different players prepare for the challenge, all that remains is for the car that will be used for the ascension – the 208 T16 Pikes Peak – to be unveiled, and its strengths and secrets are scheduled to be revealed in mid-April.

When asked if the Pikes Peak Hill Climb marked Peugeot’s return to motorsport, Maxime Picat, Peugeot Brand CEO, said: “Peugeot has never abandoned motorsport. To realise that, one only needs to look at the busy activity of our customer competition department and all the different competition versions of the 208 it has developed, namely the 208 T16, the 208 R2, the 208 Racing Cup and the 208 GTi Peugeot Sport. The latter will even take part in the Nürburgring 24 Hours as part of the 208 GTi Racing Experience operation which was run in parallel to the 208 GTi’s launch. Last year, when we announced the end of our endurance racing programme, we stated that Peugeot wasn’t closing the door to a future factory programme. Peugeot Sport consequently drew up a list of potential projects, and that list included Pikes Peak.”

He said of the event: “Pikes Peak is a one-off outing which has the potential to generate extensive media coverage and which meets the constraints of the current context. It is a legendary race that has inspired all the Brand’s teams who have mobilised behind the project which targets outright victory. It is also a tough, exceptional challenge which leaves no room for error. In other words, it’s exactly the sort of challenge that Peugeot adores.”

Follow Peugeot’s Pikes Peak adventure at #PeugeotPikesPeak